If you have not heard of Yik Yak, that is normal. Because so far, this is just an application for American college students. Just like in 2005, when few people knew that the only college students uses Facebook.
Above were a lot of reasons people like to compare Yik Yak and Facebook, they are only open to American college students in the early days, and is very popular in college – although the user can only be college students in the United States, but the Yik Yak in the US App Store list of free social applications already lined up the top ten, more than LINE, WeChat, LinkedIn.
Have Facebook as a standard, there is an excellent ranking score, financing is not difficult for the Yik Yak it. This year in April and June, Yik Yak completed two finances were $ 15 million and $ 10 million, investors include DCM, RenRen, and Tim Draper, etc. According to TechCrunch reported, Yik Yak will complete a new round of financing, the financing amount up to $ 75 million, and this round of financing may have a strategic investor – which means that the next Yik Yak may be some more radical behavior.
By the way, what is Yik Yak? According to its official website introduce, this is an application you can see what the nearby people are discussing. It looks like a location-based Twitter, but another great feature Yik Yak is anonymity. So someone will compare it with Whisper, Secret applications.
Conceptually, Yik Yak has a collection of many features of current popular mobile applications, and the choice cut from the university is a good policy. Students would have been easier to accept new applications, there is a lot in common, easy-to-occur in the same crowd who do resonate. From the propagation angle, the student activity area is relatively concentrated, easy to spread new applications.
Yik Yak was founded in 2013, when the American University 2014 spring semester begins, quickly became popular on campus.
But Yik Yak now also faced with many problems in the early development of social applications: content published by people in it are not friendly. And because of its anonymity, which simultaneously reducing college students concerns in published the content, but also make it easier for them with impunity. But with the development community to expand on the content Yik Yak will be more “normal” and those “bad user” or “inappropriate content” will be getting a low proportion.
Yik Yak really need to think clearly is how out of the campus, like Facebook, like success in a wider crowd. At this point, Yik Yak can learn a lot the experience from Facebook. But one Yik Yak investors, China’s Renren, very unsuccessful. If the Yik Yak has plans to enter China, it can learn a lot experiences from Renren.